Saturday, July 16, 2011

We're awakening the Footsoldiers!

In the four years since I started We're Awakening as a promotional site for Switchfoot's "Awakening" single, I've had the absolute pleasure of blogging about my favorite band and interacting with a ton of awesome people (i.e. you, my lovely readers). Even that word, "reader," seems a little too formal. I consider you all my friends, and as Jon Foreman said, "co-conspirators." What started as a hobby has opened up friendships and opportunities I could've never expected. And four years later, I still consider this a hobby in the best way possible.

The reason for this blog post is just to keep you all aware of the changes that have been going on internally with We're Awakening. As you know, we have been working in close tandem with our partner site Land of Broken Hearts, which was started and run by the ever lovely Jeanna. In the same time period, Red Light Management entrusted us with the running of Footsoldiers, the official street team of Switchfoot.

The Footsoldiers are not a single person or a single identity. The Footsoldiers are all of us. Since day 1 that I've been able to take charge of this entity, we've stressed the importance of involving everyone. No sign-ups, no fees, nothing. We wanted to make Footsoldiers a common banner for anyone and everyone who loves Switchfoot to be empowered to help spreading the word and the love of their music. That was the original vision for Footsoldiers, and what began six years ago has continued strong.

So, at this point, I'm rambling. I sincerely apologize. If you want to get to the nitty gritty, scroll on down to the bottom of the post!

Anyways, as Footsoldiers began to take on a life of its own in many ways, I found that I was double-dutying my time in the Switchfoot world. We're Awakening was still posting daily updates, while Footsoldiers was hard at work getting "The Sound" to the Top 10 of Alternative. All of this while Job, the student, was getting swamped by college work. Clearly, it was time to reassess the time that was being put into this thing.

Therefore, in order to make an already long story a little shorter, I would like to announce today that We're Awakening is now officially the blog of Footsoldiers! Over the past few months, you no doubt would've noticed the less frequent amount of comprehensive updates. We've decided to truncate the news coming through We're Awakening to the bare minimum, and, once "Vice Verses" comes out, focus on promotional efforts and campaigning. We will continue to operate through Facebook and Twitter as well, so be sure to like/follow those accounts to stay up to date.

That way, we allow our partners, LOBH, to keep on doing what they're doing, providing the most comprehensive, detailed, and best Switchfoot experience on the web. Meanwhile, We're Awakening will live on with its original vision: promoting the band to the best of our abilities.

Again, thanks for coming along for the ride. Let's continue to make beautiful music available to the world, together as one.

"We're awakening!"


Oh, and p.s. Your minds are going to be blown next week and in the coming months. #ViceVerses


miketrav87 said...

Love this new direction. Will do everything I can to get behind and support the promotional efforts. Thanks for all your dedication and great work, Job!

Job said...

thanks for the support, dude!

HSG said...

Awesome, I haven't really been keeping up with We're Awakening much (I kinda went to LOBH for all the news and such, it's only the recent talk on twitter about this being the new Footsoldier home that's brought me back...) but when all the campaigning begins, I'll be right in there with promoting Dark Horses/Vice Verses/all other singles are hard as humanly possible. You can count on me to be a faithful Footsoldier. :)

Job said...

thanks! I don't blame you for not checking here... we haven't had much for you to come back to! But this is a rejuvenating time... can't wait to get this ramped up! :)

David said...

Awesome. Thanks for the post, very informative :)

Also, just heard the brand new Christian radio single "Restless", good stuff, it's quite a beauty =)

Job said...

Beauteous. Thanks David!