Make "Mess of Me" VIRAL

The "Mess of Me" video has been a pretty solid hit on Youtube so far, thanks to the help and support of the fans of Switchfoot. We have met two of the three highlights/goals that Switchfoot's Youtube Manager Corey Vidal outlined, namely:

- 2000 comments (CHECK)
- 500 ratings (CHECK)
- 25,000 views

^Ok, that last one may require some work. As of 1:50 AM PST, the video has only logged 4,340 views. We have our work cut out for us.

Here's what we need to do. Everyone who has twitter needs to tweet and rewet this video like heck, and to incorporate the #messofme hashtag. If we can make it a trending topic, with a link to the video, we can totally blitz the video and bring in the unique views we need to make this video viral.

That being said, yesterday's work was an epic success. Look at the big-time honors we pulled in for the video:

#18 - Most Discussed (Today)
#1 - Most Discussed (Today) - Music
#44 - Most Viewed (Today) - Music - Canada
#56 - Most Viewed (Today) - Music - New Zealand
#37 - Most Viewed (Today) - Music
#49 - Top Favorited (Today)
#9 - Top Favorited (Today) - Music
#8 - Top Rated (Today) - Music
#55 - Top Rated (This Week) - Music

^The more No. 1 Honors we get, the more likely its going to go viral.

WHAT IT MEANS for a video to go "VIRAL"

If a video goes viral, it means it spreads across the internet like wildfire. Those can net widespread exposure for the creator, and in this case, Switchfoot's "Mess of Me" campaign would gain a HUGE boost if this first video goes viral. So, we've got our work cut out for us footsoldiers. "Mess of Me" goes to radio this week. Let's give radio programmers something to chew on.

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Absolutepunk.net has a new news piece/press release on Switchfoot.

http://www.absolutepunk.net/showthread.php?t=1313752

HELLO HURRICANE, SWITCHFOOT'S SEVENTH FULL-LENGTH ALBUM,
SET FOR NOVEMBER 10 RELEASE ON ATLANTIC RECORDS

BAND WILL PLAY SELECT DATES WITH
DAVE MATTHEWS BAND IN SEPTEMBER

SWITCHFOOT'S BRO-AM CHARITY EVENT HAS ITS MOST SUCCESSFUL YEAR TO DATE,
RAISING THOUSANDS FOR AT-RISK YOUTH
On November 10, Atlantic Records will release Hello Hurricane, the seventh full-length album from the multi-Platinum, San Diego-based rock band SWITCHFOOT. Hello Hurricane is the group's first album on Atlantic Records and its first studio album since 2006's Oh! Gravity, which debuted at No. 18 on The Billboard 200. SWITCHFOOT has been hard at work on Hello Hurricane, tracking more than 80 songs at the band's self-built home studio and selecting the very best of them for the record. The band recorded the album with noted producer/bassist Mike Elizondo (Dr. Dre, Rilo Kiley, Eminem, and Pink). The edgy, driving lead single "Mess of Me" goes for adds at Modern and Active Rock radio this week.

The back-to-basics approach employed has yielded a career-defining album that lead singer Jon Foreman views as "a new beginning." Elizondo's unique background facilitated a departure for the band, allowing it to build on SWITCHFOOT's foundation, punctuated by hard-hitting instrumentation and soaring choruses, and elevating the music to a new level.

"Hello Hurricane acknowledges the storms that tear through our lives," states Foreman. "This album is an attempt to respond to those storms with an element of hope, trying to understand what it means to be hopeful in a world that keeps on spinning."

The band recently kicked off the co-headlining Crazy Making Summer Tour with Universal Motown Records group Blue October and featuring special guests Ours and Longwave. Following that outing, SWITCHFOOT will open for Dave Matthews Band, on two Southern California dates (September 12th & 13th). See below for itinerary.

SWITCHFOOT - comprising Jon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (keys/guitar) and Drew Shirley (guitar) - has hosted the annual BRO-AM, a surf contest, charity auction and concert, for the past five years. The June 2009 BRO-AM benefited local San Diego area chapters of StandUp for Kids, a non-profit organization dedicated to making a difference in the lives of at-risk and homeless youth. Final numbers are still being tallied, but it is estimated that this year's event grossed approximately $93,000, making it the most successful to date. (www.standupforkids.org)

Moved by the moral and universal consciousness of events like BRO-AM, Foreman created http://www.theworldyouwant.com, an online destination people can visit for daily doses of inspiration and to share their own stories. "Every day you're alive you change the world - with every breath, every action, and every thought," he writes. "What is the world you want? Let your life live out your decision. The World You Want website is a place where goodness, beauty, and truth in everyday life are given the spotlight. Who are the people in your life who are creating the world you want? We want to know...we want to hear their song...we want to sing along."

The track listing for Hello Hurricane is as follows:

1. Needle and Haystack Life
2. Mess of Me
3. Your Love is a Song
4. The Sound (John M Perkins' Blues)
5. Enough To Let Me Go
6. Free
7. Hello Hurricane
8. Always
9. Bullet Soul
10. Yet
11. Sing It Out
12. Red Eyes


SWITCHFOOT Playing With DAVE MATTHEWS BAND:
Sep 12 Cricket Wireless Amphitheater Chula Vista, California
Sep 13 Verizon Wireless Amphitheater Irvine, California

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Slightly speaking of punk, Mike Shea, founder of Alternative Press had this semi-flattering thing to say about "Hello Hurricane" and Switchfoot:

Twitter:

- i usually hate Switchfoot- but this new record "Hello Hurricane" is actually really good..check it out when you can..